The Secret Language of Color: In 2008, It's Blue Iris

As marketers delve deeper into experiential marketing, they discover the importance of subtle nuances. Much of this blog is about my work in finding ways of reliably expressing those nuances using technology. For example, color is an inescapable part of any experience, quietly but inexorably embracing us with subtle visual cues that influence the way we interpret life.

Pantone just announced Blue Iris (#2B167B, Pantone 18-3493) as their color of the year 2008 (see coverage of previous years here). From their press release:

"Pantone, Inc., the global authority on color and provider of professional color standards for the design industries, selected PANTONE 18-3493 Blue Iris, a beautifully balanced blue-purple, as the color of the year for 2008. Combining the stable and calming aspects of blue with the mystical and spiritual qualities of purple, Blue Iris satisfies the need for reassurance in a complex world, while adding a hint of mystery and excitement."