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Luxury Knockoffs Create New Ways For Landlords to Differentiate

Jennifer_lopezOne downside to globalization is the ever-escalating sophistication of knockoff manufacturers. Today's Wall Street Journal (subscription required, oddly enough, also reprinted in the Pittsburgh Post Gazette for free) describes the growing sophistication:

"...this month, a Hong Kong market was selling copies of Louis Vuitton handbags that had been unveiled in Paris but weren't yet in stores, says Nathalie Moulle-Berteaux, intellectual-property director of LVMH Moet Hennessy Louis Vuitton SA's fashion group...one 2001 Hong Kong shipment nabbed by finance police contained a kit for the forgery of Officine Panerai watches...(including) metal plates and diagrams showing how to attach them to watch faces and how to forge the Panerai logo."

While the Worlds Customs Organization "only" estimates the annual sale of counterfeit luxury goods to be about $27 billion, if you're a city or a mall, the bigger harm comes from damage to the value of retailer rents and leases.  As I've blogged in the past -- if you're a landlord, it's not going to be "just enough" to collect your rents -- if you want the luxury leases, you just may want to show how you work with the local city government to protect the increasingly complex intellectual property interests of your customers.

Link: Anti-Counterfeiting Resources provided by the National Association of Manufacturers


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