
Given the seriousness of security issues, the real estate industry has made a concerted effort to create awareness of homeland security
issues such as emergency preparedness and response planning through the formation of REISAC, the Real Estate Information Sharing and Analysis Center. As Edward
Glickman, president and CEO of PREIT noted, "The primary goal as a
landlord is to take care of the
tenant and provide a safe environment." When 9/11 occurred, Bellevue
citizens flocked to Bellevue Square because they felt safe there. This
was no coincidence - prior to 9/11, Kemper Freeman Jr. had consciously
ensured that property security outnumbered the local police presence at
any given time.
Today, more than ever, not taking the proper security precautions is seen as a major risk to the company and the
brand. Not only that, but in these days of Sarbanes-Oxley, if you didn’t have the right insurance
coverage on your building, you suddenly have a risk you should have been
disclosing to investors.
There's a lot to do, and a lot of responsibilities to manage, especially with environmental and safety issues,
increased security costs and compliance with existing and new legislation. Hawaii accidentally posted a list of 15 potential scenarios
which had been disseminated by the U.S. Homeland Security Agency and
was intended to be shared only with government organizations. Not only
did this potentially create unnecessary anxiety, but it also revealed
organizational details that didn't need to be shared.
When approached by companies about potentially cool applications like Google's Rideshare,
marketplaces need to be vigilant about whether they are sharing
information that may not be best placed in the public eye. While it is
comforting to know that mall security has invested in global
positioning software, it is probably not in your best interests to
publish security vehicle information on a publicly accessible web site.
Information about a marketplace should be analyzed
through a threat matrix. A threat matrix for each property provides
property managers with a dashboard-like view of their property
portfolio, and typically takes into account factors like asset location
(is the property in an East Coast city like New York, or is it buried
in the middle of the heartland), retailers (tenants such as the IRS or
post offices have a different risk profile than Build-A-Bear), the
neighborhood (doing an inventory of local offices, proximity to the
Central Business District, transportation hubs), and traffic patterns
(seasonality, chart of future events likely to cause a spike in
traffic).
As Jim Rosenbluth, director of crisis management at Cushman
& Wakefield put it, "Everybody knows you cannot identify every possible risk and
assign a value to it, but you can go a long way toward minimizing the
most-likely risk scenarios. You have to make a good-faith effort to identify
the most significant risk factors and spend the money upfront to minimize your
long-term exposure."
Link: REISAC slide presentation
on real estate best practices