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Digital Hollywood: Consumers' Insatiable Appetite for Online Video

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Michael Zimbalist of the Online Publishers Association showed off an eye-popping report on online video (Adobe Acrobat required). After seeing a video ad for a product, 34% checked out a different web site, 15% requested more information, and 14% went to the store to see it in person.

Retailers who are considering a blog should check out Lynda Keeler's efforts at delight.com. Retailers should think about how their products enrich the lives of their clientele, and Lynda's lively writing style lends itself to all kinds of retail promotions. Thanks to paidcontent.org for pointing out the site through their coverage of Digital Hollywood.

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