« The 2005 Wireless Shopper | Main | What Qix Means to Wireless Profits »

Harnessing Buzz Power

BuzzgametmMarketplaces who wonder how to best promote all of their offerings should check out BuzzGame, the new offering from Yahoo! The object of the game is to predict how popular various technologies will be in the future. Popularity, or buzz, is measured by Yahoo! Search frequency over time.

Convention and visitor bureaus could apply the same techniques to local restaurants and tourist attractions. Malls and shopping districts could let frequent shoppers determine the hottest fashions and styles.

Yahoo! was not the first to do this. The first was the Hollywood Stock Exchange, which let visitors buy and sell interests in their favorite movies, stars, and musicians in a virtual stock market.


TrackBack URL for this entry:

Listed below are links to weblogs that reference Harnessing Buzz Power:


360° Solutions



Powered by TypePad

  • ConnectMe 360
    1555 California
    Suite 416 map
    Denver, CO 80202

    (888) 817-0210
    (800) 878-4302 fax
    email us

    txt-me Request a Demo

  • Copyright 2004-08 ConnectMe LLC. All rights reserved.

    Adventures for the Mobile VIPSM

    Privacy  |  Terms & Conditions