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Harnessing Buzz Power

BuzzgametmMarketplaces who wonder how to best promote all of their offerings should check out BuzzGame, the new offering from Yahoo! The object of the game is to predict how popular various technologies will be in the future. Popularity, or buzz, is measured by Yahoo! Search frequency over time.

Convention and visitor bureaus could apply the same techniques to local restaurants and tourist attractions. Malls and shopping districts could let frequent shoppers determine the hottest fashions and styles.

Yahoo! was not the first to do this. The first was the Hollywood Stock Exchange, which let visitors buy and sell interests in their favorite movies, stars, and musicians in a virtual stock market.

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