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The Roadmap Behind GM's Podcast

Gm_1What a weekend to be in Chicago...first the NRF Retail Advertising Conference and now the Chicago Auto Show, where GM launched what might be the first commercial podcast. While technically MP3s and not true podcasts, GM's introduction to the Cadillac DTS and Buick Lucerne luxury sedans provides a look into the future of podcasting.

While the radio/blog aspect of podcasting is certainly captivating, it's instructive to note that the boys in Detroit have a long history of innovation, including XM Radio and OnStar. I think executives like GM North America President Gary Cowger were caught off-guard by the consumer interest in OnStar - hence its rapid spread from an optional amenity on luxury vehicles just a few years ago to all GM makes and models.

Podcasting provides new distribution opportunities for the recently-built OnStar Sound Studio to produce radio media tours, internal communications initiatives, creation of audio news releases, opening the studio to guest DJ’s for remote broadcasts, creation of voice content for Customer Relations Management programs, and creation of programs for re-broadcast on XM Satellite Radio and on terrestrial radio programs.

I think my earlier ideas on retail podcast applications also holds true for GM dealerships and perhaps the implications might also hold true for video.

Link: Podcast Announcement from GM Fastlane


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