Boodle Improves Distribution of Online Grocery Coupons

A dozen more newspapers have signed up for Consumer Networks' online coupon service, Boodle. The service lets consumers download coupons from companies like General Mills and Kimberly-Clark. Boodle can now be found on 275 newspapers' Web sites.  

You'd expect online grocery coupons to be big business. But research firm BIGresearch last month released the results of a survey they did with 14,000 people. They found coupons and news inserts remain the biggest influencers for grocery decisions, compared with the web influencing 8.9% of the  sample followed by email at 8.7%,

I used to work with Unilever and the Interpublic Group on online grocery initiatives. Ten years later, the overall usability of grocery coupon solutions is still poor. The online experience has not been able to make people's lives easier. Marketplaces would do well to feature recipes from trusted restaurants, and make it easy for time-starved consumers to recreate the restaurant experience at home.