The Importance of Fine Dining

This article in today's New York Times is a reminder of the importance of fine dining in establishing the cachet of a destination, in this case the Time Warner Center in Manhattan.

It's also a reminder of one of the golden rules of consumer marketing: when it comes to luxury brands, you can always go downscale, but if you're starting from anywhere but the top, it's really, really hard to go upscale.

Link: The New York Times > Married to the Mall.