Revisiting Shop September Vogue

Following on the heels of last September's shopseptembervogue.com (the link now goes to the Style.com website), today's Wall Street Journal reports that Condé Nast Publications' will launch shopvogue.com this March (subscription required). Vogue publisher Tom Florio estimates the site helped pull in at least 30 extra pages in ads, or about $3 million in new advertising revenue.

Malls with searchable web sites might consider selling keyword sponsorships to fashion names that have found success with this program, such as Kate Spade, David Yurman or Baby Phat...or selling sponsorships to an entire category, such as handbags:

http://handbags.myrosedale.com

Update: Analysis of ShopVogue