Reputation Management

Now there's a service that lets you search for business professionals. Give it a name and it will return a list of companies associated with that name, their last known email address and some background information.

I entered my own name and was a little surprised. My counterparts are apparently working for Vegas.com, StyleClick (the fashion arm of Barry Diller's InterActive Corporation, now defunct), and Kyoto University.

Like my previous post reviewing the new yellow pages service from Amazon.com, this service also provides online tools for managing your reputation. And again, how do you make sure these tools aren't abused?