« TVs in Taxicabs | Main | The Economics of Swag »

Problems with an Industry Standard for Counting Traffic

Sctjan_1CBL & Associates Properties, General Growth Properties, The Mills Corp. and Westfield Group have embarked on a joint effort to measure their foot traffic using the same types of metrics used by other media.

Media consultancy EphronOnMedia.com reports on the problems of counting outdoor traffic, and the efforts of Arbitron to more accurately count outdoor traffic.

I think RFID (radio frequency identification) devices, popularized last year by Wal-Mart, might be a critical part of this effort.

Link: EphronOnMedia.com (registration required)


360° Solutions



Powered by TypePad

  • ConnectMe 360
    1555 California
    Suite 416 map
    Denver, CO 80202

    (888) 817-0210
    (800) 878-4302 fax
    email us

    txt-me Request a Demo

  • Copyright 2004-08 ConnectMe LLC. All rights reserved.

    Adventures for the Mobile VIPSM

    Privacy  |  Terms & Conditions