2005 Predictions for Email

ExactTarget released a list of predictions for 2005.

On top of the list is relevance. With the costs of email campaigns being what they are (postage costs are essentially zero), there are no excuses for catering to your best audiences by developing customized editorial for each audience.

Want some suggestions for key audiences? Professionals at local businesses. Moms. People that just want to stay in shape.  Your tenants and their employees. Teens. Tourism professionals. Managers at local transportation companies.

The key for each audience is to set penetration targets and then finding the right frequency to remain ichiban - that means Number One.

Link: 2005 List of Predictions