Catering to Club Mom
Forget rewarding mall walkers - the real opportunity is in rewarding busy mothers.
Enterprising marketing managers can cookie-cutter their existing loyalty programs to develop a program revolving around mothers. By walking around the property and soliciting retailers for time-saving ideas for Mom that also happen to involve in-stock merchandise, you'll have a complete program without having to solicit special discounts. Email delivery keeps your program administration costs down.
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