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News from Web 2.0: The Sims and Product Placement

ThesimsBill Gurley had a great session today where he talked about the economics of gaming.  I've included a link to his presentation below.

Luxury brands might consider product placement in videogames. Videogames are rapidly replacing television as the medium of choice to influence teenagers.

An electronic version of a Louis Vuitton handbag in The Urbz would in all likelihood generate incredible awareness among the hip-hop crowd that is currently buying Guess-type handbags from Gwen Stefani's LAMB label.

Link: CNN Interview with creator Will Wright on the popularity of The Sims

Link: Bill Gurley's Presentation on multiplayer games (requires Powerpoint)


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