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To Get Insider Knowledge in NYC, Ask A Local

Just_ask_the_locals_3

While catching up on what NYC & Company had been up to in between my first and last post on them, I ran into this campaign.

Absolutely brilliant.

When you're traveling, you want the places that only long-time residents know about. You want to know where the good stuff is.

I think there is a perception that destinations are gaming their own reviews. Rightly or wrongly, to get this kind of a recommendation -- and to be able to link to more information -- seems more authoritative.

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