« How People Search | Main | My Prediction: NHL Meets Its Maker In 2009 »

Deconstructing Steve Heyer's Starwood XYZ

Sfxyz_1Reuters published Starwood's announcement that they were going to launch a new hotel brand, for now code-named "XYZ", presumably after their highly successful restaurant in San Francisco and the unique SOMA vibe.

Look to new Starwood prexy Steve Heyer - who at Coke fine-tuned the media instincts he demonstrated at Turner Networks - to make his move by creating a compelling experience that brings the cachet of staying at a W Hotel to local central social districts nationwide. He'll be able to use the cachet - or DNA - of the W hotel chain to tap the discretionary spending power of the so-called mingles, jingles and singles - with a rich experience that even media mogul Jason Binn might find hard to match.

I'd expect him to find ways to partner with Coke alumnus Todd Putman at Westfield - and indeed, the best mall locations across America, many of whom have already announced similar ambitions - to help him achieve his goal of 500 locations by 2015.

Link: AdAge Steve Heyer's Manifesto for a New Age of Marketing (Adobe Acrobat required)

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83452195f69e200d835477e9669e2

Listed below are links to weblogs that reference Deconstructing Steve Heyer's Starwood XYZ:

Comments

360° Solutions

About...

Resources

Powered by TypePad



  • ConnectMe 360
    1555 California
    Suite 416 map
    Denver, CO 80202

    (888) 817-0210
    (800) 878-4302 fax
    email us

    txt-me Request a Demo


  • Copyright 2004-08 ConnectMe LLC. All rights reserved.

    Adventures for the Mobile VIPSM

    Privacy  |  Terms & Conditions