The Oldest (Advertising) Profession
Marketers interested in product placement (something I've written about here and here) should set their Comcast or DirecTV PVRs to record Madison and Vine: Product Placement in the Movies, a monthlong series running on the Turner Classic Movies network.
People often associate the beginnings of product placement with the prominent appearance of Hershey's Reese's Pieces in 1982's E.T. The Extra-Terrestrial. The series tells about payments made by Marlboro directly to the producers of 1980's Superman II in exchange for 20 product placements, Buick's 10 picture deal with Warner Bros. as early as 1935, and even earlier, an 1896 French film featuring placements for Sunlight dishwasher soap. (I've always maintained that the French and American creative industries shared similar penchants, including a disturbing connection between Freedom Fries and croissants.)
But I digress. This series gives examples of how media companies might develop new advertising vehicles; and how marketplaces might use editorial to provide shoppers with suggestions on getting the most out of life.