W Hotels Offers Satellite Radio as Amenity
The HotelChatter blog has reported the W Hotels in Beverly Hills and Times Square have rolled out Sirius satellite radios, as shown to the right, in some of their suites. It provides consumers - who probably don't have a favorite local radio station - with a rich choice of high quality, commercial free music. It also reinforces luxury hotels as a great sampling medium for luxury services.
This idea is much easier on hotel RevPAR than trying to provide guests with iPods, although W Hotels seems to be a bit of a trendsetter in high end audio: years ago they were among the first to offer in-room CDs featuring tracks selected by a guest DJ, and I believe they were the first hotel chain to offer playlists on Apple's iTunes service.
Of course, with ad salesman extraordinaire Mel Karmazin at the helm of Sirus, how long until we hear local ads on the W Hotel Radio Network?