Virtual tours have been a fixture at web sites for malls managed by Jones Lang LaSalle for some time. A new survey by the Pew Internet & American Life Project finds that 45% of online American adults have taken advantage of this internet application. Pew estimates some 2 million adults take a virtual tour on a typical day.
Venues that have parking problems might consider virtual tours as a way to direct traffic to less congested areas. Virtual tours could also be used in connection with a renovation or grand opening. As more consumers have broadband connections, expect to see new types of virtual tours that incorporate streaming video or so-called podcasts that bring audio tours to Apple iPods.