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54 Million Americans Go On Virtual Tours

Virtual tours have been a fixture at web sites for malls managed by Jones Lang LaSalle for some time. A new survey by the Pew Internet & American Life Project finds that 45% of online American adults have taken advantage of this internet application. Pew estimates some 2 million adults take a virtual tour on a typical day.

Venues that have parking problems might consider virtual tours as a way to direct traffic to less congested areas. Virtual tours could also be used in connection with a renovation or grand opening. As more consumers have broadband connections, expect to see new types of virtual tours that incorporate streaming video or so-called podcasts that bring audio tours to Apple iPods. 

Dorothy and the Gang Visit the Original Venture Capitalist

Xmascolor_1Happy Holidays, everyone.

Keep Shoppers Engaged With Text Chat

Mall concierges seeking to provide improved customer service have new reasons to consider text chat. A recent JupiterResearch Consumer Survey shows that shopper satisfaction and adoption with text chat are both on the rise. Satisfaction with text chat grew to 59 percent from 50 percent in 2003, and 55 percent of consumers who contacted customer service used text chat in the last six months versus 50 percent in 2003 and 39 percent in 2002. This improvement is believed to be caused by a combination of the use of text chat as a retention tool during the shopping process and the availability of knowledge management tools.

If mall shoppers are unable to find a store that carries the brand or product they are looking for, they are likely to leave the mall. Text chat using short messaging services, or SMS, provide an additional channel for mall shopper support…provided that the mall is able to automatically provide answers to shopper inquiries.

Catering to Club Mom

Forget rewarding mall walkers - the real opportunity is in rewarding busy mothers.

Enterprising marketing managers can cookie-cutter their existing loyalty programs to develop a program revolving around mothers. By walking around the property and soliciting retailers for time-saving ideas for Mom that also happen to involve in-stock merchandise, you'll have a complete program without having to solicit special discounts.  Email delivery keeps your program administration costs down.

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