News from Web 2.0: The Sims and Product Placement
Luxury brands might consider product placement in videogames. Videogames are rapidly replacing television as the medium of choice to influence teenagers.
An electronic version of a Louis Vuitton handbag in The Urbz would in all likelihood generate incredible awareness among the hip-hop crowd that is currently buying Guess-type handbags from Gwen Stefani's LAMB label.
Link: CNN Interview with creator Will Wright on the popularity of The Sims
Link: Bill Gurley's Presentation on multiplayer games (requires Powerpoint)