Unlock the value of your relationships by extending your media property to the mobile phone. Let us show you how our Advertiser Added Value connects the dots between consuming your media and making the purchase, without sacrificing editorial integrity. Learn how to telescope passive media consumption into powerful activities like "tell a friend" Add capabilities like Click2ConnectMe and Save to Phone to your existing website Explore how advertiser placement objectives contribute to the bottom line: for example, how placement in a mobile shopping guide might be tied to an ad buy in the core print publication Leverage existing media Our Advertiser Added Value program makes it easy to add mobile phone features to your existing web sites, email and search engine programs. Mobile phone shopping guides "As Seen On" programs are proven vehicles that let users return to memorable editorial and then explore ways to incorporate that editorial into their lives. Whether you implement a call-in or text program, you'll be able to demonstrate how your media property drives more purchases from your advertisers. Licensing and custom publishing As new media like blogs, wikis and social networks gain traction, explore how licensing your editorial can help enhance the authority of your media brands while contributing to the bottom line.