The value of cameraphones isn't in the quality of the picture -- it's that people are always carrying them and that they're connected to the network. Teens especially are looking for new things to do with camera phones, giving you new ways to entertain these young influencers. For example, a treasure hunt is a way to get kids ages 6 to 60 to explore your property in an entirely new way:
The ability to incorporate cameraphone content lets you create a unique guest relationship. You can harness the eyeballs of your best guests to detect emerging problems or report unmet needs. The Cornell School of Hospitality has pioneered this area by giving away phones. It's streamlined and even less expensive when you let guests use their own cameraphones.
Maintaining a log of guest input, combined with your insights, can be used to brainstorm entirely new ways of interacting with guests:
- Photo Elicitation: Guests can take pictures of things at the property and provide their input on what they like or don’t like, giving you new insights.
- Group Photo Albums: Visitors take pictures and upload them to a group photo album. They choose a picture to be turned into a mug, t-shirt or online game to memorialize the event.
- Local Shopping Guides: Local stores share pictures of newly arrived merchandise; visitors upload pictures to find the stores that carry those products or brands.
- Treasure Hunt: Find the first objective, take a picture of it, and get directions to the next objective: it provides older kids with a whole new way to enjoy the property.